Creating a relationship-focused healthcare experience.
Bright Health built technology and tools aimed at supporting closer relationships with doctors, while simplifying access to care for patients.
We developed an approachable brand experience that humanized Bright Health’s technology, and simplified key experiences, empowering patients to engage with their doctors in meaningful ways.
We focused on two critical moments that often stop patients from getting the best care
people-first Matchmaking
Ensuring members and providers were always connected with the best match – both technically, and attitudinally – within the network.
Always-on access
We enabled members to access care directly, in ways that were valuable to them, as well as their doctors.
Part lint ball, part magical glowing orb, we created Viv to be the unexpectedly emotive face of Bright Health’s AI backend. They served as a brand ambassador, and a key part of the natural language interface experience for members.
Brand Experience & Strategy | UX | UI Design
WITH: Rob White, Jon Reine
AGENCY: Zeus Jones
